Impact

At Seedflex, our vision from the very beginning was to serve the underserved by bridging the credit gap and providing MSMEs across emerging Asia with access to capital so they can drive our region’s prosperity.

Seedflex was founded with the conviction that access to credit should be a right not a privilege. Access to flexible credit is vital for the survival and growth of MSMEs and these businesses form the backbone of all economies. And yet in emerging Asia, they continue to face challenges in securing the necessary financial resources to help them both survive and thrive. 

This is the intersection where Seedflex operates in order to promote wider financial inclusion and facilitate capital flow. We believe every merchant deserves a fair chance to succeed regardless of their size or (lack of) credit history, and providing them access to credit will greatly improve their odds of success.

Traditionally in lending, the odds have been stacked against the underdog with underwriting based on static and historical data, while collection is enforced through fixed and pre-agreed installments.  But now in the age of cashless commerce, there are new opportunities to democratize access to credit with dynamic transaction data revolutionizing the underwriting process and daily sales settlement allowing for fractional and flexible repayment.

However, individual cashless commerce platforms are limited by their own ecosystem constraints and partial visibility of a merchant’s business. This is where Seedflex steps in by acting as a conduit to integrate multiple platforms and ecosystems in order to serve a merchant’s full credit needs.

This is how Seedflex is redefining credit for cashless commerce by harnessing the power of technology to provide simple, easy-to-understand and transparent credit access to serve the underserved and promote a more financially inclusive and level playing field for all.

“Our aim is to change the game and redefine credit for cashless commerce by providing a new, fair and transparent way for merchants to access financing that can help them scale and grow.”
– Ritwik Ghosh, Co-Founder & CEO @ Seedflex

Seedflex By The Numbers

June 2024
Malaysia operations launched
35%
MoM average revenue growth
5,000
Total merchants receiving credit offers
15
Platform partners in Malaysia
40%
Female Borrowers
26%
Micro Borrowers
38%
Borrowers in non-metro states
38%
Businesses in operation < 3 Years

Investor Voices

Seedflex has already raised more than US$3.2 million from several household investor brands including ZVC, Iterative and 500 Global as well as other strategic investors, a strong validation of the company’s proof of concept and financial conviction in its growth potential.

“Seedflex directly addresses the core pain points in SME lending. What impressed us most was how its daily collections mechanism meaningfully lowers the cost of capital, allowing better rates for merchants. That’s a game changer.” – Janice Sa, Principal @ ZVC

ZVC is the corporate venture capital arm of LY Corporation, the entity formed through the merger between LINE and Yahoo Japan. ZVC’s vision is to empower humanity through innovation and to provide value beyond capital for the founders of the future.

“By tapping into real-time cash flow data and distributing through platforms that merchants already use, Seedflex is cracking the code on flexible, responsible credit for underserved businesses in Southeast Asia. We think embedded lending is a wedge into something much bigger, and Seedflex is the team to build it.” – Brian Ma, General Partner @ Iterative

Iterative is an early-stage venture capital firm and has backed more than 100 companies with its portfolio raising US$163 million in follow-on funding and achieving a collective valuation of more than US$1.2 billion. Its mission is to increase the GDP of Southeast Asia through entrepreneurship.

“Seedflex is building a new generation of financial infrastructure that can facilitate capital flow to create jobs, grow businesses and fuel economic growth for nations for years to come. Seedflex’s technology allows hardworking people and the growing nations they serve to realise their fullest potential.” – Khailee Ng, Managing Partner @ 500 Global

500 Global is a multi-stage venture capital firm with US$2.4 billion in assets under management that invests in founders building fast-growing technology companies. It has backed more than 5,000 founders representing more than 2,900 companies operating in 80+ countries.